wehorse Podcast wins recognition at CHIO Aachen’s Silbernes Pferd Award

The Silbernes Pferd is one of the most prestigious awards in equestrian journalism and this year, wehorse earned its place on the podium. At CHIO Aachen 2025, the wehorse Podcast, created by Christian Kröber and his team, was awarded third place, marking a major moment for modern equestrian media.

The award not only celebrates the quality and consistency of the podcast but it also highlights the growing relevance of digital platforms in the horse world. It is just lovely to see our clients products grow and the hard work they put into their community and services get the recognition they deserve.

What is it all about?

The Silbernes Pferd (Silver Horse) is awarded annually at CHIO Aachen to honor outstanding journalism in the equestrian space. Traditionally focused on print, photography, broadcast, and long-form reportage, the award has begun to open up to digital storytelling – a shift that reflects changing media habits within the industry.

Being shortlisted alone signals outstanding contribution. Winning a top-three spot signals something more: a format that not only reaches people, but moves the conversation forward. That’s exactly what the WeHorse Podcast has done.

The power of the wehorse Podcast

With over 200 episodes and counting, the wehorse Podcast has become a key voice in the equestrian world. By blending professional insight with accessible conversation, it offers riders, trainers, and fans direct access to expert knowledge, behind-the-scenes stories, and meaningful discussion on topics ranging from training philosophy to horse welfare.

Its third-place recognition at the Silbernes Pferd awards underlines a broader shift in equestrian media, one where podcasts and digital platforms are not just accepted, but celebrated. The wehorse team has proven that modern formats can offer depth, credibility, and reach, making them essential tools for the future of the sport.

Congratulations to wehorse

To Christian Kröber and the entire wehorse team: congratulations on this well-earned recognition. As Christian shared following the ceremony, “A very great honor and recognition for the entire team, of which we are very proud.” Since launching the podcast in 2017, the team has produced more than 200 episodes featuring some of the most influential personalities in the horse world, always with the goal of telling powerful stories and openly addressing even the most difficult topics.

Now at episode 213 and counting, this award is not just a milestone – it’s a new starting point. The motivation and fire behind the podcast remain as strong as ever.