Brand Strategy & Rollout
TORPOL Deutschland
We support Torpol Deutschland in the strategic and operational development of the brand and marketing presence. The goal of the collaboration was to sharpen the brand digitally, sustainably strengthen e-commerce performance and ensure consistent communication across all relevant channels.
Laying the groundwork for scalable growth in the equestrian market.
At the outset of the collaboration, the focus was on building a solid foundation for scalable growth within the equestrian market. This involved an in-depth analysis of the shop’s technical setup, product structure, and existing marketing measures, including SEA activities and previous Meta campaigns. Special attention was given to category logic, product ranges, customer behavior, and campaign performance within the equestrian sector. By combining technical expertise, performance marketing insights, and deep equestrian industry knowledge, we created the clarity needed to identify optimization potential and establish a robust basis for sustainable, performance-driven growth.
REELS & ADS
Social Media & Content
The social media presence was strategically and visually enhanced. Beyond optimizing the feed, we ensured clear brand leadership, a consistent visual language, and audience-relevant content that supported both brand perception and performance.
Stronger brand presence and measurable E-Commerce growth.
Through close collaboration based on mutual trust, deep equestrian industry expertise, and a holistic marketing approach, we significantly enhanced Toprol Germany’s digital brand presence and delivered a measurable growth boost to the online shop.
In addition, we supported trade fair preparation and assisted Toprol Germany in targeted customer activation across all touchpoints. Newsletter marketing was conceptually developed and continuously optimized to strengthen customer loyalty, repeat purchases, and long-term brand engagement.
All graphic and design services for marketing and advertising creatives were fully handled by our team. This included campaign visuals, social ads, website graphics, newsletter visuals, and trade fair and print materials—ensuring a consistent, high-quality, and brand-aligned appearance across all online and offline channels.
We translated these insights into actionable audience profiles, which formed the basis for all subsequent marketing measures. Particular focus was placed on aligning brand messaging, visual language, and content with the expectations of the defined target groups, ensuring relevance at every touchpoint.
Optimization and performance.
A core component of the collaboration was the ongoing optimization of the website with regard to structure, usability, content, and performance. In parallel, we managed the planning, execution, and continuous optimization of Meta Ads, as well as ongoing campaign optimization with a strong focus on reach, conversion, and efficiency.
