The event
For those who haven’t yet encountered it, Aloga is not just another auction. It’s a standout event that feels like a window into the future of equestrian sport. Known for its top-quality horses—many of which go on to become champions in sport, breeding, and performance—Aloga brings together ambition, style, and community in one vibrant space.
We’re incredibly excited that we have been invited to attend the Aloga Horse Auction 2025 – special thanks to Westphalian Stables for their kind invitation as we explore new paths in equestrian culture together.
Why we’re going
At Inuit Equestrian, we’re always looking to bridge worlds: Brands and athletes, tradition and innovation, community and competition. Attending Aloga is part of that mission. We are deeply curious about the branding and energy of this event. There’s something refreshingly modern about the way Aloga presents itself: sleek visuals, thoughtful staging, a clear sense of narrative and entertainment woven into the experience. It feels less like a conventional auction and more like a celebration of equestrian excellence—with a touch of flair.
For us, this kind of presentation sparks a lot of ideas. How can we bring more storytelling into horse culture? How do we make equestrian events more inviting, more open to new audiences—especially Indigenous and northern communities?
Looking ahead
As Inuit Equestrian continues to develop programs that connect youth, culture, and horsemanship, events like Aloga offer inspiration and insight into what’s possible—both inside and outside the auction ring.
And of course, we’re also just looking forward to a beautiful evening spent in good company, among horses, and in a space where the future of the sport is clearly on display.
Our team at the event:
See you at Aloga Horse Auction
For further contact, please reach out to: mimo@inuit.agency
More information about the event and location: https://aloga-auction.com/
Pictures: Aloga Auction
