The overall design approach takes a playful stance, embracing the challenge of creating as symmetrical a pictogram as possible. While these designs may not be described as brilliant, they undeniably exude a sense of fun and decorative charm that captures the spirit of the Games, especially when animated. This animated dimension is something that modern design allows and leverages to engage and entertain audiences.
A pictogram, often referred to as a pictograph or pictorial symbol, is a graphic representation of an object, concept, or idea using simple and easily recognizable symbols or icons. These symbols are designed to convey information quickly and efficiently, transcending language barriers. Pictograms are widely used across various fields, from transportation and signage to user interfaces and communication materials.
Pictograms serve several important functions:
Universal communication: Pictograms are universally understood because they rely on simple, intuitive images. They can convey information to people from different cultures and backgrounds without the need for language translation.
Clarity and simplicity: Pictograms simplify complex ideas or instructions into easily digestible visual representations. This clarity reduces the risk of miscommunication or misunderstanding.
Quick comprehension: Pictograms are ideal for conveying information rapidly. People can grasp the intended message almost instantaneously, making them particularly useful in emergency situations.
Enhanced wayfinding: In transportation and urban planning, pictograms are used on road signs, maps, and public transportation systems to guide individuals, helping them navigate and find their way effectively.
Accessibility: Pictograms are valuable for individuals with limited literacy skills or disabilities. They provide an alternative means of conveying information beyond text.
Branding and identity: Pictograms can also be used as part of branding and corporate identity. Recognizable symbols or logos can become powerful brand assets.
However, from a strictly professional standpoint, it’s evident that these pictograms may lack the simplicity and depth required for complete clarity. They strike a balance between accessibility and artistry, focusing more on the decorative aspect. Despite their intricacies, they manage to capture the essence of equestrian sports, serving as vibrant and dynamic representations of the various disciplines within the grand spectacle that is the Paris 2024 Olympics.
More about the design principles of Paris 2024: https://www.paris2024.org/en/design/